Users will soon have a updated setting that permits them to cut down on the amount of AI-made videos appearing in their timelines. This initiative comes as the platform disclosed that it now features over 1 bn AI videos.
Pilot Phase and Launch
This change is undergoing trials over the following weeks before a global launch. This development coincides with a rise in content created by AI, driven by new video-generation tools.
The Broader AI Trend
Studies have shown that approximately one in 10 of the fastest-growing channels on a competing service exclusively feature clips produced artificially. A considerable share of this material is classified as low-quality AI content, a phrase for inferior, factory-style content that is typically nonsensical or surreal.
“We know from our community that many people enjoy content produced via AI tools, from computer-generated images to science explainers, and we want to offer the community the power to increase or decrease of that, based on their own likes,” said a spokesperson.
AI on the Platform
The service shared that there are presently 1.3 billion videos on its network tagged as artificially created. Overall, more than 100 mn media items are submitted to the platform daily, making clips made by AI a relatively small part of its total content library.
How to Adjust Settings
Viewers will be in a position to reduce or increase the volume of AI-generated videos they see by using the content preference setting in the platform and choosing “AI-generated content”. Other topics that can already be adjusted under the setting cover politics, clothing, aesthetics, and movement.
Content Labeling and Policies
The platform’s rules oblige creators to label “realistic” AI-made content, and it prohibits malicious AI impersonations of celebrities or crisis events. Any realistic AI-generated clip that is not labeled can be taken down under its community policies.
Additionally, the service will now add an “AI-made” tag to content created with its own AI tools, or identified by an collaborative effort for identifying AI-generated material. This measure is intended to deter users from seeking to bypass the disclosure requirement.
AI Literacy Programs
TikTok is also introducing a $2m educational fund for professionals and groups to produce educational content about responsible artificial intelligence. This program will support educational bodies specializing in teaching computer science.
Content Safety Approach
The video-sharing app has justified its moderation strategy, following controversy over plans to make redundant numerous safety staff in Britain. TikTok is planning to eliminate a significant number of roles in its trust and safety department in the UK capital, with worker representatives and digital protection specialists expressing worry that people are being substituted by machine-led review.
A senior executive stated that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by eliminating the most distressing content ahead of it gets reviewed by people. TikTok announced a notable drop in disturbing and violent content reviewed by human moderators over the previous year due to intervention by its automated systems.
It is vital to balance humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we further consider it’s highly necessary to limit contact with unsafe media as quickly as possible, which is why a extensive automated help is really helping us operate efficiently.”
